How to Upload Content to Spotify, Instagram, and YouTube
By Diego Jimenez, November 2023
So far, 2 different podcasts have been recorded with multiple episodes, and their distribution happens across 3 platforms. Below I will describe the distribution strategy used and propose a pipeline for processing audiovisual materials or podcasts.
This document complements the Podcast Studio section documented in epic-technology.
Tools
With the exception of cases where the content to distribute is virtual in nature, such as a Zoom interview, content must be captured, edited, stored, and distributed using different tools or platforms.
Recording
Microphones and cameras: The 1-on-1 interview podcast was recorded with 3 cameras and 2 microphones, specifically 2 DSLRs and a camcorder + 2 omnidirectional microphones. The result is 2 audio tracks and 3 video tracks. Video formats are usually MP4 and audio formats MP3. Other formats exist with higher resolution or quality, with the tradeoff of efficiency (file size, processing speed, etc.), but in general, MP3 and MP4 are sufficient.
See: How to convert files to MP3 and MP4 [https://m.freemake.com/it/free_video_converter_great/]
Processing and Editing
Once we have the original audio and video tracks, we need to process them to obtain a single track. The idea is that we must choose which audio track plays at which moment, which image is presented at which moment, and produce a single audio-video file to trim and publish. The recommended tool for this task is Adobe Premiere, paid software that EPIC Lab already has, but this task can be done in other programs like Movie Maker or iMovie.
Trimming
Once the content has been edited in its full length, it can be trimmed within the same program (Adobe Premiere), or using some online tools.
See: Clip Online [https://online-video-cutter.com/es/]
Depending on the target platform, the format should be different:
YouTube: Only supports video; clips work very well. The ideal duration for clips is around 10 minutes.
Spotify: Supports audio or video. The full episode works well.
Instagram, Shorts, TikTok: Supports vertical video. The ideal duration is under 3 minutes.
https://www.loom.com/share/656d0e2500da4c0dad367004d5e8bc64?sid=ab6880af-14a5-4c37-9ebc-825da4882f1a
Publishing on Spotify
https://www.loom.com/share/58387c5674934922ab9d8cadecd2365b?sid=cda49ee3-8c36-41f5-9287-f15c989a766f