Geppetto One Pager

Problem:

SMEs face barriers of time, knowledge, and cost to maintain their accounting books.

Market:

• SMEs
• LatAm and the Latino community in the US
• Startup market
• Freelancers
• Content Creators

Beach Head Market:

Retailers without accounting software

Total Addressable Market:

e.g. 100,000,000 retailers on the continent x $10USD=$1 B USD

Competition:

• Quick Books
• SAP
• Bind
• Pen and Paper
• Excel
• Hiring an accountant

Differentiators:

Time	Knowledge	Cost

Business Model:

• $1 Dollar per month per user

See also: What is Geppetto?, Hackathon Submission