Pitch 02/24

Scola

Creating a world where learning is:

Accessible to everyone.
Motivating and rewarding.
A catalyst for personal and professional development

Mission

“Our mission is to revolutionize the learning experience, combining blockchain technology with innovative educational methodologies to create incentivized learning platforms. We strive to empower individuals and organizations, transforming personal and professional development into a rewarding journey.”

Vision

“At Scola, we aspire to lead the global educational transformation, where every person has access to personalized and motivating learning opportunities. Our goal is to create a world where continuous learning is an open door to unlimited possibilities, improving lives and communities through knowledge.”

Problem:

In today’s world, education and training face a significant challenge: keeping students and employees engaged and motivated throughout their learning journey. Despite the growing availability of educational resources, the completion rate for online courses remains low, averaging no more than 15%. This problem not only limits individuals’ personal and professional development but also represents a missed opportunity for organizations seeking to improve their team’s skills. Scola aims to address this challenge through a platform that not only educates but also rewards learning, transforming education into a more engaging and rewarding experience.

Solution:

Our framework as the solution to the identified problem:

Modern platforms that incentivize learning and training — not just assessment — need to be created.
Blockchain technology is essential for maintaining trust, keeping reliable records, and ensuring complete verifiability of the platform’s economic rewards.
Learning has occurred throughout history in both individual and collective ways; technological solutions must preserve those principles.

Scola not only offers an incentivized learning platform through blockchain technology but also introduces an innovative approach to engagement and motivation through group challenges. Users can create or join learning challenges where, for example, a group of friends challenges each other to learn a new topic for a week. To show commitment, each participant can make a deposit. At the end of the challenge, those who performed best or achieved the most progress receive greater benefits from their initial investment, thus incentivizing active participation and effort. This unique feature allows Scola to stand out in the ‘Learn to Earn’ market, fostering not only individual learning but also creating a learning community where joint effort is directly rewarded.

Our reward system provides flexibility for content developers to decide whether rewards will be cash, certificates, or both, as well as the option to redeem their prizes or verify their knowledge with this Digital Learning Proof.

Potential Market:

The global e-learning market, valued at over $250 billion, continues to grow, driven by increased demand for accessible and scalable training solutions. Blockchain technology adoption in the education sector is in its early stages, presenting a unique opportunity for Scola to lead this new paradigm. With a focus on incentivized learning, Scola is positioned to capture a significant share of this market, especially among organizations and learning communities seeking to innovate how they educate and motivate their members.

MVP: English Academy

Our MVP, an English course that rewards users upon completing modules, is just the beginning. Scola uses blockchain technology to record achievements securely and transparently, and our platform facilitates both creating and participating in learning challenges. Users can deposit funds as a commitment, and those who demonstrate greater progress receive rewards, thus incentivizing healthy competition and collaborative learning. This approach not only makes the learning process more attractive but also offers a tangible way to measure and reward effort and commitment.

Product

Transforming Self-Directed Learning

Step 1: Content Integration

Our client, whether a company, educational institution, or study group, provides us with the thematic content to be taught, including study materials, manuals, articles, and any other relevant resources.

Step 2: Intelligent Processing

Using advanced AI technologies, Scola analyzes and processes the provided content to extract key concepts, generate comprehension questions, and design practical exercises. This process ensures that the fundamental aspects of the subject are covered comprehensively.

Step 3: Creation of Educational Chatbots

Based on the previous analysis, Scola develops personalized educational chatbots that serve as virtual tutors. These chatbots are programmed to guide students through the material, offering explanations, resolving doubts, and providing instant feedback.

Step 4: Interaction and Learning

Students interact with the chatbot on an intuitive and user-friendly platform, studying the material, answering questions, and participating in practical exercises. AI allows adapting the difficulty and topics according to the student’s progress, ensuring a personalized learning experience.

Step 5: Evaluation and Feedback

Through regular assessments, the chatbot measures learning progress, offering constructive feedback and adapting the curriculum as needed. This ensures that students not only complete the course but also understand and retain the acquired knowledge.

Step 6: Achievement and Reward

Upon completing the course, students receive rewards, such as blockchain-verified digital certificates, tokens, or any other incentive established by the client, recognizing their effort and achievement.

Business Model:

“Scola focuses primarily on a B2B business model, where our goal is to partner with companies interested in using our platform for training and professional development of their employees. Companies will pay a subscription based on the number of users they wish to train, providing a sustainable source of income for our operation. Additionally, we seek for Scola to serve as a public good for individual users who want to learn or practice with their friends. For these users, the platform will be accessible without a subscription fee, charging only a small commission to cover blockchain transaction costs. This approach not only allows us to focus on creating significant value for organizations but also to contribute to social well-being by facilitating access to learning opportunities.”

In the long term, we plan to introduce premium courses and collaborations with educational institutions to expand our offerings and revenue streams.

Marketing and Sales Strategy:

“To promote Scola, we will focus on a multi-channel marketing strategy that includes social media presence and participation in conferences and events in the education and technology industry. Our sales strategy will rely on a dedicated team that will approach companies directly, highlighting how our platform can effectively and motivatingly address their training needs.

A primary channel for Scola’s client acquisition will be hackathons focused on Web3 technologies. By becoming partners of these events, we will not only have the opportunity to present our platform to a highly relevant and technologically sophisticated audience but also interact with innovators and developers at the forefront of blockchain technology. This approach allows us to not only acquire potential clients seeking solutions like ours but also stay up-to-date with emerging technologies and sector trends. Actively participating in the Web3 community and contributing to its growth is fundamental to our marketing strategy, allowing us to build valuable relationships and highlight Scola’s uniqueness in a highly competitive environment.

In addition to focusing on B2B client acquisition, we will implement a parallel strategy to attract direct users to our platform. We will use popular social networks like TikTok to launch and promote learning challenges, such as the ‘10-Day French Challenge,’ where participants will have the opportunity to win cash prizes. These challenges will not only serve to increase Scola’s visibility and appeal among a broader audience but will also allow us to effectively calculate user acquisition costs. Although these users may not generate direct revenue immediately, their participation is valuable for testing and refining our platform and concept, ensuring that Scola is ready to meet the needs of our corporate clients and all users alike.

Competition

Kahoot offers a collaborative learning platform where users can assess knowledge. However, Scola’s main differentiation is its emphasis on teaching, as well as the use of blockchain technology to offer tangible and secure rewards, providing a stronger and more direct incentive for individual and group learning.
Duolingo is a popular language-learning app that uses gamification to keep users engaged. While gamification is effective, Scola takes motivation a step further by incorporating real economic rewards, which can be a much more powerful incentive for users.

Beyond these platforms, it is important to recognize the broader competitive landscape in the e-learning and educational technology space. Many platforms offer quality content and gamification systems to engage users, but Scola distinguishes itself through:

Real Economic Incentives: Unlike points or badges, Scola rewards users with tangible economic benefits, representing real and direct value for their effort and dedication.
Flexibility and Applicability: Scola is not limited to one area of knowledge. While we start with Web3 and English learning as our beachhead market, the platform is designed to expand to a wide range of disciplines and topics, meeting the diverse learning needs of our users and corporate clients.
Community and Healthy Competition: By allowing users to create and participate in learning challenges, Scola fosters a learning community where healthy competition and mutual support drive progress and motivation.

In summary, while established competitors exist in the online education market, Scola clearly differentiates itself through its focus on tangible and secure rewards via blockchain technology, offering real economic incentives that surpass points or medals. This unique value proposition places Scola in an advantageous position to attract and retain users, as well as to attract corporate clients seeking more effective and motivating training methods.

Team:

Our team is composed of four exceptional professionals, each with complementary skills that are fundamental to Scola’s success.

antonio-tellez - Growth
- Leads business development, bringing rich sales experience and a deep passion for education.
- His focus on market expansion and client acquisition ensures that Scola not only grows but also fulfills our mission to transform education.
Arturo Guevara - UX/UI
- Bringing his experience as a full-stack developer specialized in creating products with intuitive interfaces and engaging user experiences.
- Arturo is the architect behind Scola’s fluid and immersive learning experience.
Diego Jimenez - Management
- Experience as former CTO of a startup
- His passion and knowledge in blockchain technology drive innovation in our platform.
- Finance background
Francisco Cordero - Blockchain
- Our data expert and smart contract developer, with extensive industry experience.
- His ability to handle technical complexities and his blockchain experience are crucial for the secure and effective development of our platform.

Notably, three of our members — Diego, Arturo, and Francisco — have already successfully collaborated on a previous startup, reaching more than 10,000 users. This shared experience and proven synergy between them is a solid foundation for Scola’s success, ensuring effective execution and an aligned vision toward our goal of revolutionizing online learning.

Progress and Roadmap:

Scola Roadmap

MVP Development and Proof of Concept in the Beachhead Market (0-6 months)
- Launch the MVP focused on Web3 or English courses as the beachhead market to demonstrate concept viability and dominate this specific niche.
- Intensive feedback collection for rapid adjustments and platform improvements.
Validation and Initial Market Expansion (6-12 months)
- After establishing a strong position in the beachhead market, begin expansion by adding courses in related areas or areas of interest to the same user segment.
- Development and testing of blockchain integration to ensure transactions and rewards.
Strategic and Technological Partnerships (9-15 months)
- Formation of partnerships with blockchain networks for support and liquidity.
- Partnerships with companies and organizations within the beachhead market to strengthen the value proposition and expand the user base.
Official Launch and Scalability (12-18 months)
- Official platform launch to the broader market, based on the success and lessons learned in the beachhead market.
- Infrastructure capacity increase to support accelerated growth.
Course Offering Diversification (18-24 months)
- Aggressive expansion of the course catalog to cover a diversity of knowledge areas, based on corporate client demands and opportunities identified in new markets.
- Implementation of features requested by users and corporate clients to support a broader range of learning use cases.
Building a Global Community and Continuous Feedback (24-30 months)
- Fostering a global learning community, leveraging success in the beachhead market to attract users from diverse areas.
- Continuous incorporation of feedback for platform improvements and adaptations, maintaining innovation and relevance.

Key Milestones

Beachhead Market Dominance: Demonstrate success and traction in a specific niche like Web3 or English learning.
Expansion Based on Beachhead Market Success: Move toward adjacent or new markets with demonstrated demand.
Development of Corporate Client-Specific Features: Respond to specific B2B client needs to foster adoption and satisfaction.

Finances:

Currently, Scola is in the MVP launch phase, with expectations to generate revenue through B2B subscriptions and transaction fees in the coming months. Our financial projections anticipate significant growth in users and corporate clients. The funds we seek will be primarily allocated to product development, marketing and user acquisition, team expansion, and operations.

Grant Usage

This initial capital is essential to bring our vision to reality and establish a solid foundation for future growth. We plan to use the grant as follows:

Product Development (40%): We’ll invest in the development and improvement of our platform, including blockchain technology integration, smart contract development, and the creation of an intuitive and accessible user experience.
Hardware and Software (20%): We’ll acquire basic equipment needed for the development team, as well as software and tools to support the creation and maintenance of our platform.
Marketing and User Acquisition (20%): We’ll allocate funds for initial marketing campaigns, focused on building our market presence and acquiring the first users, especially through challenges on social networks like TikTok.
Operations and Administrative Expenses (20%): We’ll cover basic operational costs and team time, ensuring that we can dedicate ourselves full-time to making Scola a success from the start.

Return for Blockchain Infrastructure Providers

By supporting Scola, blockchain infrastructure providers are not only investing in an innovative incentivized learning platform but also positioning themselves to benefit from our platform’s growth. As Scola reaches a critical mass of users and transactions, the demand for ‘gas’ to process these transactions on the blockchain will generate ongoing revenue for validators and infrastructure members. This model not only promises a direct financial return but also strengthens the blockchain ecosystem, demonstrating its applicability and versatility in the education sector.

Call to Action

“Join Us in the Learning Revolution

At Scola, we are at the forefront of transforming how the world learns, uses, and benefits from education, combining blockchain technology with incentivized learning methods to create an unprecedented experience. But to bring our vision to reality, we need partners who share our enthusiasm and commitment to educational innovation.

We invite you to be part of this exciting journey. By investing in Scola, you are not only supporting the development of a pioneering educational platform but also investing in the future of education and an opportunity to be a pioneer in using blockchain for social good.

If you are ready to explore how you can contribute to and benefit from this educational revolution, contact us today to start a conversation. We are eager to discuss potential synergies and how your support can accelerate our mutual growth and success.

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pitch-02-24